What would you charge?
#12
Senior Board Member
Join Date: Oct 2006
Posts: 2,079
When you guys start talking numbers in the $2.25-$2.50 range it really starts pushing the envelope of reality. We're talking dry van, dedicated, 5 days a week. Even at $2/mile all miles you're talking $300,000/year gross on a run where half the miles are empty. Like I said, great if you can get it, but if those deals were common we'd have a lot of O/O's out here retiring after 5 years.
The question was "What would you charge" not "What would it take to win the contract". In my case, I would need to buy a truck and find a good, safe and reliable driver to run NYS. As you know, people like this do not grow in trees nor are they cheap. And I don't need any service failures tarnishing my reputation. So my number was from that perspective. If I had a good driver on the payroll in need of work then I would probably want to win the bid and I might quote accordingly.
#13
Senior Board Member
Join Date: Apr 2006
Posts: 1,154
Yeah, but if what you would charge isn't competitive in the market than what's the point? Your cost numbers are in line but your profit expectations are way out of whack. Cost should include driver compensation, whether owner operated or hired driver, profit is on top of that. Expecting to profit $75,000/year off of one truck is reaching; to say the least. A top-flight operator in the industry runs operating margins around 10%. That would put you at roughly $25,000. O/O's should average significantly better than that because they don't have volume on their side, but even 20% only yields $50,000/year and that would be a darn good deal. That would put an O/O pocketing $100-$120,000 for a gig where he's home every weekend. There aren't many out there that wouldn't fall all over themselves for that kind of deal. They just aren't that common.
#14
Senior Board Member
Join Date: Oct 2006
Posts: 2,079
It's not really my goal to be the cheapest bid. If I'm the cheapest, I've done something wrong. I've had lots of situations where I've been under bid and didn't get the job, only to have the broker call back and choose me because of service failures on the part of the cheaper carrier. If I had a spare driver it would be a different story.
#15
Senior Board Member
Join Date: Apr 2006
Posts: 1,154
I understand what you're saying. My point is that your operation and experience doesn't really translate to what he's asking about. If we took your numbers and built a rate matrix and then went out and tried to land dry van jobs, we'd never win a bid. It'd be like trying to bid on your work using heavy haul figures. You run a lane that is very strong one way and terrible the other. Luckily, you haul your own freight on the weak end, so you have maximum leverage on the high value lane. Still, if you can pull $75,000 in profit on each truck given the miles you run; those are operating ratios that are rarely seen...in any operation.
While your numbers are a great goal for any single O/O, the fact remains that the job in question could be bid at a competitive rate and still be profitable enough to satisfy most single O/O's.
#16
Senior Board Member
Join Date: Oct 2006
Posts: 2,079
I suppose it comes down to philosophy and my point is this; the OP asked "what would you pay a driver", which to me means he already has a job or is possibly already a single truck O/O looking to add a 2nd truck. IMO, to add a 2nd driver to his work load means substantial risk and he should be compensated accordingly. It needs to be a sweetheart of a deal and If he doesn't win the bid, then so be it.
#17
Senior Board Member
Thread Starter
Join Date: Dec 2006
Location: Somewhere between Rochester NY and Gaults' Gulch
Posts: 2,698
"what would you pay a driver", which to me means he already has a job or is possibly already a single truck O/O looking to add a 2nd truck. IMO, to add a 2nd driver to his work load means substantial risk and he should be compensated accordingly. It needs to be a sweetheart of a deal and If he doesn't win the bid, then so be it.
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