The main thing is to buy quality proven shoes, not some consumer products, replicas, etc. It's just that nowadays, China has flooded the market with all kinds of copies of products, especially shoes, and I am very surprised why companies do nothing to secure their products. For example to tie their brand through
https://collectid.io/ to NFC technology, so that in case of purchase, the customer could at any time check the authenticity of the goods. I think that would be fair.