Convoy Inc., a digital brokerage company, has been forced to close its doors after a failure to seek a buyer. On October 19, CEO Dan Lewis made the decision via an internal message, which resulted in job losses for the majority of the staff at the Seattle-based business. This choice was made only a day after rumors that Convoy was temporarily stopping new orders started to circulate.

Convoy was heralded as a rising star in the logistics and trucking industries and had received investments from tech heavyweights like Bill Gates and Jeff Bezos. The business, which was established in 2015, sought to use technology to match shippers with available carriers and transform the freight brokerage industry. Convoy, once called an “Uber” of trucking, offered real-time monitoring, open pricing, automation, and other logistics perks.

According to the CEO’s memo, the company was forced to shut down since there were no workable alternatives, underscoring the serious difficulties the business was facing. For the vast majority of Convoy’s workforce, it was essentially their last day on the job. A small number of workers will continue on to help with the company’s wind-down. Although the company had raised high hopes with the idea of high-tech automation, the business ran out of money.

Convoy’s shutdown sheds attention on the difficulties and turbulence facing the logistics and transportation industry, a sector that is frequently influenced by external forces and economic cycles. Many investors bet on bringing tech innovation to the freight industry, but Convoy ultimately couldn’t deliver on their aspirations.