Bye bye sterling!

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  #1  
Old 10-14-2008, 05:36 AM
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Default Bye bye sterling!

http://www.todaystrucking.com/news.cfm?intDocID=20517

TORONTO -- Sterling Trucks is no more. Parent company Daimler Trucks North America will eliminate the Sterling badge from its commercial truck lineup starting next March, according to media reports.
 
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Old 10-14-2008, 08:54 AM
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Thats odd. I just saw in overdrive they are coming out with a new model. Call the Nighthawk or Nightmove or Night something. They said it will be out in early 09.
 
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Old 10-14-2008, 08:58 AM
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Its called the nightshift.

http://www.sterlingtrucks.com/Compan...ses.asp?Id=754

I drove a sterling for a year with a honeydipper tank on it. It wasnt that bad of a truck. But i would never buy one.
 
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Old 10-14-2008, 11:23 AM
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Apparently it's true:

http://www.cbsnews.com/stories/2008/...n4519866.shtml

(AP) Daimler AG said Tuesday that its North American truck division will drop its Sterling brand and end truck production at two plants in the U.S. and Canada by mid-2010 as it moves to deal with depressed demand.

Daimler Trucks North America will discontinue the Sterling Trucks brand next March, but will make additions to its Freightliner and Western Star ranges to cover market segments that the brand has served, the Stuttgart-based parent company said in a statement.

Daimler said truck manufacturing at its St. Thomas, Ontario plant will end in March 2009, when its current agreement with Canadian Auto Workers members at the facility expires.

It said DTNA also will close its Portland, Oregon truck plant in June 2010, when current labor contracts there expire. The company said Western Star production will be assigned to a plant in Santiago, Mexico, while Freightliner-brand military vehicles will be produced at one of its facilities in the Carolinas by mid-2010.

Daimler said that about 2,300 workers at St. Thomas and Portland will be affected by mid-2010. That includes previously announced layoffs of some 720 workers at the Canadian plant, whose jobs will go next month.

It also plans to cut its administrative work force by about 1,200 _ with more than half of those directly related to the Sterling brand. It said a voluntary separation program will be offered.

Daimler said in a statement that the plans were drawn up "in response to continuing depressed demand across the industry and structural changes in the company's core markets."

Daimler said it expects the changes to improve DTNA's earnings by $900 million per year by 2011.
 
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Old 10-14-2008, 12:50 PM
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Thank god....
 
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Old 10-14-2008, 04:19 PM
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"In response to continuing depressed demand across the country"? How about in response to the realization that no one wants to be seen driving our shitty trucks?
 
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Old 10-27-2008, 04:25 AM
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Originally Posted by Jumbo
"In response to continuing depressed demand across the country"? How about in response to the realization that no one wants to be seen driving our shitty trucks?
Hmmm I find that funny to someone who has a Freightliner as his avatar!

If that was the case, freightliner would have been out of buisness a long time ago!
 
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Old 10-27-2008, 05:08 AM
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Originally Posted by Mackman
Thats odd. I just saw in overdrive they are coming out with a new model. Call the Nighthawk or Nightmove or Night something. They said it will be out in early 09.
Maybe, it's Good Night!
 
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Old 10-27-2008, 05:09 AM
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I hated the time I spent behind the wheel of a Sterling. Not enough leg room, crappy clutch pedal configuration, underpowerd POS. But a very smooth ride.
 
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Old 10-27-2008, 05:34 AM
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Originally Posted by Rev.Vassago
I hated the time I spent behind the wheel of a Sterling. Not enough leg room, crappy clutch pedal configuration, underpowerd POS. But a very smooth ride.
That sounds like our trucks. (International 9200i.)
 
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