Been to any Pilot lately You will be quickly reminded that you can get 2 for $____. Clever strategy though, they make you think if you buy 2 for only $_____ you are getting a good deal but you are really not.
Its all a mind game. Take a candy bar or any other product and mark it up 25% or more and sell it as a quantity of 2.
What bugs me is the fact that if you attempt to buy 1 of anything they tell you its 2 for $_____ as if you can't read the 50 signs hanging all over the store.