Quote:
Originally Posted by Nulldev
Oh wow...
As a truck driver, and a commerce student... I would suggest this would probably fail.
Your target market *is not* "all truck drivers in the United States/North America/Canada/whatever." Your target market is "all truck drivers passing through our location who want elegant facilities."
I'm sure you'd get some use of the facility... however, by and large, truckers are on the road to... truck. When they aren't driving, they are sleeping, fueling, pre-tripping, loading, unloading, etc. They are busy, and generally want to get wherever they are going sooner than they possibly can - to either make more money, or to get back to their families. You'll get some use of the facility - some people will want it, it sounds nice, etc. Personally, I would never use it. It wouldn't be too relaxing, because I would be cutting out an hour or two of sleep I could be getting. What is nice is a nice warm shower, and that's already provided. Some will use it, but not anywhere near enough to pay for it.
Now, let's say you did set this up close enough to a truck stop that truckers could visit it... and by a miracle you were profitable! The truck stop would probably install a jacuzzi, and charge people ~$10-12 to use it, undercutting you, taking the customers, and driving you out of business.
I would not invest in this.
I hate to say it, but it is true. Truckers are the underbelly of the underbelly. They squeek over a penny, but would not know what to do with a bazillion of them. Get my drift? Ain't no money in the run of the mill truck driver. Because I know what they make. Sad, but true.
But that is our own fault as an industry, again, sad but true. :cry: