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Thread: Does Express in the name automatically mean LTL?

  1. #1
    MichiganDriver is offline Senior Board Member
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    Default Does Express in the name automatically mean LTL?

    I'm about to go from company driver to O/O and I'm choosing a name. If the name ends with the word "Express" will that limit me by indicating to shippers that I'm running a LTL operation? eg Roadway Express

    I'm going to be doing TL, LTL, willhaulfordonuts, whatever pays the bills.
    Last edited by MichiganDriver; 12-07-2010 at 04:15 PM.

  2. #2
    GMAN's Avatar
    GMAN is offline Administrator Board Icon
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    There are a lot of carriers who use express in their name and are not LTL carriers. You can call your company anything that you want. By the way, some of the big LTL carriers don't use express as part of the name. Roadway and Yellow Freight come to mind.

  3. #3
    Steel Horse Cowboy's Avatar
    Steel Horse Cowboy is offline Senior Board Member
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    I agree with GMan, its just a name. US Express is a good example, and Western Express too. Just try to steer away from using only initials, seems like thats the foreign trucking companies thing? I know when I worked for Alcoa, we steered away from using the companies with initials cuz they almost always had Russian/Polish/Chekz drivers. Not that they were any less of a person, just hard to communicate with and usually had poor equipment. Then again, the opposite is UPS

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    Negatory. I worked for Heartland Express, and it was not LTL.

  5. #5
    solo379's Avatar
    solo379 is offline Senior Board Member
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    For me, that word in the name, means "Caution! Be aware of sudden, and stupid moves!"
    Pessimist,- is just well informed optimist!

  6. #6
    Steel Horse Cowboy's Avatar
    Steel Horse Cowboy is offline Senior Board Member
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    Quote Originally Posted by solo379 View Post
    For me, that word in the name, means "Caution! Be aware of sudden, and stupid moves!"
    I have to HIGHLY agree LOL

  7. #7
    RostyC is offline Senior Board Member
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    Quote Originally Posted by solo379 View Post
    for me, that word in the name, means "caution! Be aware of sudden, and stupid moves!"
    HEY!!!!!!

  8. #8
    RostyC is offline Senior Board Member
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    Quote Originally Posted by steel horse cowboy View Post
    i have to highly agree lol
    DOUBLE HEY!!!!!!!!!!!

  9. #9
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    Quote Originally Posted by RostyC View Post
    HEY!!!!!!
    Well, there is no rule without exception, but...better safe than sorry....
    Pessimist,- is just well informed optimist!

  10. #10
    RostyC is offline Senior Board Member
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    Quote Originally Posted by solo379 View Post
    Well, there is no rule without exception, but...better safe than sorry....
    ok then.

  11. #11
    Steel Horse Cowboy's Avatar
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    Quote Originally Posted by RostyC View Post
    DOUBLE HEY!!!!!!!!!!!
    You got EXPRESS in your name???? I apologize, and feel sorry for you at the same time

  12. #12
    MichiganDriver is offline Senior Board Member
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    Quote Originally Posted by solo379 View Post
    For me, that word in the name, means "Caution! Be aware of sudden, and stupid moves!"
    The problem is I agree with you and a bigger problem than that whether they mean to or not the police probably get their dander up a little more when you have Express in the name. "Faster Than a Speeding Bullet Trucking" would be worse I suppose and "We Ignore Speed Limit Signs To Get Your Freight There Faster Trucking" is probably worse still. Anything that sounds like you try to be fast is probably bad.

    I don't want to give away the name because it's a play on words on my last name and this being the internet and all but... It's a two word name with the second word starting with a 'T'. Blank T-word Express rolls off the tongue very well thank you very much. Blank T-word Trucking not so much and Blank T-word Transport has the same problem. I could always end it with "Logistics" but I've got a pet peeve about people trying to sound like they're something they're not.

    So what words do trucking companys end with?

    Off the top of my head there's
    Transport
    Trucking
    Transportation
    Express
    Logistics
    Freight

    Any others?

    Edit - RostyC - I might go with Express anyway just because it does roll off the tongue so well. It's a good word that way.
    Last edited by MichiganDriver; 12-22-2010 at 02:17 PM.

  13. #13
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    "Transport" is fine! But it doesn't really matter. Just somehow "Express" attracts that kind of drivers....
    Pessimist,- is just well informed optimist!

  14. #14
    RostyC is offline Senior Board Member
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    Anything that sounds like you try to be fast is probably bad.
    I've never been bothered by DOT or police. I rarely go over 65 mph and sometimes I get my doors blown off by company trucks.

    Starting to feel like I'm being profiled.

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