It's like Allan5oh said, it's largely a matter of semantics and it's been debated extensively here before. That debate could be repeated here now, but it's already been done. Besides financial issues, there are quality of life issues that are different between O/Os and company drivers. Everyone will have his own ideas about what those quality of life issues are and what they are worth.
Really, you can think of it both ways, and it's probably helpful to consider it from both angles, too. Just, when you're having a conversation, everyone needs to know which 'paradigm' is prevailing in that conversation.
Back to the subject of revenue, the O/O maximizes revenue with his one truck, and then what's next? Beginning to add trucks is one obvious route, are there any others? Let's say an IC gets a trailer and gets his own authority and even gets his own customers, that's pretty much the end of line, right? After that, if you want more money, it looks like you need a second truck.
Rutherford claims that ICs often do as well as guys with their own authority. Is there any magic formula for maximizing profit off a single truck?




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I was hoping I could come live with you and sleep on your couch...
Doesn't sound like much of a vacation, Solo. I'll pass.

