To clear you up, funds are only purchased at the closing price of the day in which you place your buy order. So, when the index is swinging 1.5 to 3.0% a lot of days, buying on dips can put that % in your pocket. Something you cannot do when purchasing funds.
ETF's can be purchsed any time during the trading day, and with that, you have the option to buy with an open ended "limit-order". And specify the price you are willing to pay. Some days the dow will swing wildly early in the session, and you will get in very cheap.
A few days ago, the dow opened down 3.35%, or 438 points. Then within 30 minutes it rebounded sharply and was only down .75%, and closed the day down 1.2%
It is those dips that can benefit the ETF buyer, and not the fund buyer. And if you like funds for their diversity, the ETF offers TOTAL diversity in equities.




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He was the one who actually told me about the Sears) and then a couple of hours later (3:30AM) they called me to back in to a door so I was basically up all night. Emptied by 6AM or so then just went to the staging area and slept. 